What makes Jane Praeger, media trainer and
Strategic Communications instructor, cringe? Listening to unflattering comments from journalists who know when they've interviewed a graduate of the
Stepford Wives School of Talking to Reporters. These alumni have typically been so over educated and so hyper-coached by their well-meaning communications reps that they often come across to reporters (and to shrewd viewers at home), as "robotic," "overly-policed," and "dull." By training their clients to handle any press situation with grace many communications professionals are "unwittingly steering their clients away from opportunities to build relationships with journalists, create ongoing dialogues, and make meaningful contributions to stories." What's a PR person to do? In her piece
The Lost Art of Conversation: What to Do When Execs Become Message "Jackhammers" Jane offers her colleagues some tips to help them redirect their clients off the treacherous road of triteness. With a "certificate in charisma " in hand, not only might these
SWSTR alums have more success getting their message across, but journalists will
have to find something else to gripe about to Jane!