Using the Business S-Word -- STRATEGY-- for Sports

Mention the s-word -- strategy -- and thoughts go immediately to business issues and the boardroom. Strategy is easily used in the business context but it is just as easily ignored, forgotten, or possibly not even considered in the sports environment. If the s-word is mentioned in sports, typically it is in reference to upper management or the owners. Then, the objective is dollars and cents -- maximizing gate receipts, holding costs in line, and returning profit on investment. Yet, strategy can be applied on the field/on-court/on-ice; the tactics of strategy are just as relevant in the sports arena as in the business arena. Read more...