Virtual Awareness Yields Real World Benefits

The virtual world isn't just for fun and games anymore. Not only are academic organizations using Second Life, a 3-D user-design virtual world with over 4 million subscribers, as a means of offering distance learning, but non-profit organizations are logging on in the hopes of reaching broader markets, generating greater awareness and increasing the bottom line. "A Really Fascinating, Kind of Insane Idea," featured in the April issue of FundRaising Magazine explores...